If you would like to get dive in and start learning about Social CRM, I suggest you follow these links (thanks to @prem_k):
Definition
History
Architecture
Returns of sCRM Strategy
The ‘Accidental Community’
Starting an Enterprise Community
Customer Co-Creation is the Future of Business
A Manifesto for Social Business
http://bit.ly/9ceGMb
RSS Newsfeed
and of course The Ultimate Social CRM Resource Guide !
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