Collaboration,Customer Communities,Enterprise 2.0,Online Customer Communities,Social Business,Social CRM

Social Business Builds Brand Equity

27 Jun , 2012  


Social business has mainly been discussed in terms of what it can do for the company in terms of efficiency of Knowledge Management and Sharing and the impact it has on the organization and culture. One of the aspects of Social Business that so far is under-exposed is the positive (or negative…) impact on the way customers perceive the brand and thus the influence it has on their buying behavior. In this post I will briefly outline how Social Business and Brand Equity are related and help to reframe your thinking about Social Business and why it can be a sound market approach for your organization.


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Collaboration,Enterprise 2.0,Social CRM,Workflow / BPM

Service Agility thru Adaptive Case Management

27 Oct , 2010  

Who hasn’t been there? After waiting 20 minutes on hold with Customer Service, then 15 mins for explaining your problem, the Contact Center Agent says she is really sorry, but can’t do anything about resolving  it because something first has to be done by some other department, or it the system won’t let her do what needs to be done as this isn’t in the process, even though it should be simple and straightforward to do.


Enterprise 2.0,Social CRM

Enterprise 2.0 And The Different Flavours of Social CRM

20 Oct , 2010  

Social CRM and Enterprise 2.0 are a natural fit. In an endorsement for the Enterprise 2.0 book, Leo Apotheker (now heading HP) said that “McAfee clearly understands the role of IT in creating superior customer value…”, and indeed, I very much agree with this statement. However, where I believe software vendors have put too much emphasis in their interpretation of what needs to be done, is that they have focused too much on the pure IT side of the equation. This is where the social CRM approach can bring balance to the discussion by looking at how innovative customer engagement strategies – enabled through employee participation and collaboration – can help deliver the sought-after superior customer value.


Collaboration,Enterprise 2.0,Social CRM

Enterprise 2.0 and Social CRM Converge towards the Collaborative Enterprise

17 Jun , 2010  

At the Enterprise 2.0 Conference in Milan where Esteban Kolsky and I presented the “The New Era of Customer Engagement with Social CRM“, I spoke with Emanuele Quintarelli of Open Knowledge who organized the event – and he did a very good job I might add!.  During our conversation Emanuele made the remark that Social CRM has now become an accepted part of the agenda in comparison with last year. Participants attending the previous edition found it strange to even mention customers when discussing E2.0 and preferred to focus on the software solutions – but this year this seems to have changed completely.


Enterprise 2.0

Enterprise 2.0 Boston Bait and Switch

31 Mar , 2010  

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Enterprise 2.0 concepts and tools are gaining more and more traction in “mainstream” Business Practices as this is seen as a good way to captialize on the human assets of organisations. To reflect this trend, and to spread awareness and understanding and also to provide a platform for exchange of expriences, a conference is being organised at the Westin Boston Waterfront on June 14-17, 2010.

Apparently it was felt that the base premise of the subject was not enough to attract attention that the organisers had to resort to Switch and Bait practices to generate Buzz and use Command & Control decision making (how very Enterprise 1.0…). I commented on the announcement to draw attention to the dichotomy between their message of “letting the audience decide” and their actions.

Apparently, my opinion did not go in the sense they wanted so I guess they decided against publishing it. Or they’re not monitoring and thus didn’t get round to moderating yet – in that case, why provide a comments area?

Let me elaborate on the dichotomy through the use ofPrem Kumar’s  Context, Content, and Intent -at least  in my opinion… More…

Collaboration,Customer Communities,Enterprise 2.0,Social CRM

Social CRM and Social Business

18 Feb , 2010  

Last week had the privilege of attending the CRM Seminar on “Social CRM for Business” organised by BPT Partners, where Paul Greenberg managed to attract a large number the world’s thought leaders on Social CRM and market players during a two-day event in a snowed-in Westin Hotel in Washington DC. To the members of the #SCRM Accidental Community it felt like the culmination point (hence the term #scrmsummit 😉 ) after many, many months of tweet conversation, blogging and commenting, skype chatting that have helped us shape our ideas of what a Social CRM Strategy could look like as well as the promise it holds concerning how business can be changed for the benefit of all parties involved. It was great to meet in person finally!


Enterprise 2.0,Social CRM

Rethinking Sales in a SCRM Strategy

18 Jan , 2010  

Before you start thinking “where the heck is he going to go with this, does he want us to ditch our Sales people?”, let me reassure you – it won’t happen so I won’t try to argue in that sense. All I’ll be talking about here is that we could take the opportunity that a Social CRM Strategy can offer to change the approach we have been taking to organizing for Sales activities. In this post I will concentrate on B2B Sales as this is what I am most familiar with (see Mitch Lieberman’s “Is B2B the new B2C” for more thoughts on the subject).


Customer Communities,Enterprise 2.0,Social CRM

What I’ve discovered about Twitter

21 Dec , 2009  

Twitter has become quite centtral in the way that I go out and research subjects that interest me, and to exchange with people that have knowledge and insight about these. Before I used to turn to Google, but it was very difficult to find the nuggets of knowledge you’re looking for when you get 36 million search results (most of them irrelevant). Twitter has turned out to be an extremely effective tool as a community-based knowledge transfer tool.

I used to be a sceptic – proudly saying I did not tweet – as I did not see the value of telling the whole world that I was having double-twisted latté macchiato cappucino coffee or whatever at a Starbuck’s. Boy was I wrong! Twitter has been the most effective tool that I have found yet. I set up Tweetdeck and did one column that filters on the #scrm hashtag (my main interest), and another on #e20 (these are linked as Social Business, hopefully Esteban Kolsky and I can tell you more about it during the Enterprise 2.0 Conference in Paris and Boston). Soon I found out who the most interesting tweeters to follow were (or is it twits? lol) and reached out.


Collaboration,Enterprise 2.0,Online Customer Communities

Social Learning and Customer Engagement

9 Dec , 2009  

One of the approaches to improving Customer Engagement and Experiences I’d like to explore is the potential to include customers, partners and suppliers in the Social Learning process. One of the drawbacks of an customer ideation platform/community is that more than 99% of the ideas are never looked at or implemented because they do not take into account the business context and constraints.

Whilst ideation may be a good source for innovation for companies, they can be a source of dissatisfaction for those customers who submitted ideas if they do not receive any acknowledgement for the effort they put into it. So rather than feeling closer to your brand and becoming advocates for it, the quite opposite may occur.


Collaboration,Enterprise 2.0

The Future of the Training Department

6 Dec , 2009  

In my previous role at BEA Systems/Oracle, I created and managed a Professional Services business unit for training clients on the implementation of Enterprise Portals (including Collaboration, Knowledge Management, Content Management, Integration of third-party products) and Business Process Management tools. I have been exchanging with many people on twitter, mainly on the topic of Social CRM, but I keep my eye open to the topic of Enterprise Learning, and from time to time I exchange tweets with Frédéric Domon (@fdomon). So I was happy to be asked to contribute to the Enterprise Collaborative Initiative 🙂 Enterprise Collaborative - Ecollab 250x250

Social Learning seems to me to be an innovative approach to continuous learning (I am an eternal student of life myself). From what I understand, the idea is to use the web 2.0 to enable free-flow collaborative learning that builds upon the insights of others and leads to new ones. This is advocated in opposition to the more traditional, structured instructor-led top-down approach to learning (tell me if I’m wrong?).

Though I do believe that there is a valid argument to the collaborative approach, I believe there should be a juxtaposition with the traditional one.  In my opinion be, what is learned through collaborative learning should formalised, structured an made available as traditional learning. The main reason behind this thinking is that there is a risk to create barriers to new entrants to access and acquire the knowledge of the ‘regulars’. One could argue that the regulars could do knowledge transfer – which is great in theory – but who has the  resources to do so (time, effort, motivation)? I think it will simply not scale.