Comments on: Enterprise 2.0 Boston Bait and Switch

By: Breaking Rant: Fast Company is Incredibly Stupid - mikeboysen.com

Breaking Rant: Fast Company is Incredibly Stupid - mikeboysen.com — Sun, 22 Jan 2012 16:01:14 +0000

[...] You are probably as tired as I am of seeing the tweets from people you follow (or used to follow in some cases) asking you to click their link so they can show their influence in the dumbest project since SXSW voting (I was going to say Enterprise 2.0 voting, but fewer of you might have gotten the reference – Mark Tamis blogged about that one). [...]

By: Phil Simon

Phil Simon — Sat, 17 Jul 2010 14:40:11 +0000

I’m new to the discussion as well, but I agree with Mark’s comments:

I haven’t been keeping up with this, so I may be speaking out of turn. But from what you laid out it sounds like they made some serious mistakes with this one. They got people’s expectations up by saying one thing, then they didn’t follow through the way people expected. And they didn’t communicate with those who submitted proposals for a couple months – that’s a long time to leave people hanging out there. And then not publishing your comment was not good either.

To me, you can’t have it both ways. If you want people to vote, then respect their choices and live with them. If you have determined your speakers and topics in advance, then that’s fine too. Just don’t pretend that you’re interested in our opinions.

This seems to smack of link baiting. Of course, I could be wrong.

By: Breaking Rant: Fast Company is Incredibly Stupid @ crm intelligence & strategy

Tue, 06 Jul 2010 18:12:28 +0000

By: Mark Tamis

Mark Tamis — Mon, 05 Apr 2010 17:07:29 +0000

Thanks for joining in Geordie.

Crowdsourcing does have great potential imo. What really went awry here was that a tool was put in because it seemed to be a good thing to do, and that it stopped there.

Active participation by the Board members to discuss and refine ideas could’ve led to an event where everyone got the most out of the collaboration. Changing rules didn’t help here, but the main point was that if you’re serious about an initiative, you need buy-in at all levels and follow through all the way.

If you’re not doing so already, I suggest you follow the writings of Hutch Carpenter (@bhc3 – he commented above), he has a lot of insights in the field of crowdsourcing.

By: Mark Tamis

Mark Tamis — Mon, 05 Apr 2010 15:30:43 +0000

Hi Susan,

Thank you very much for joining in on the discussion. I think the ‘issue’ actually goes beyond just the process. I will point to your own excellent post in reply as to what I mean: http://itsinsider.com/2009/12/31/practical-advice-for-2010-on-2-0-adoption/. It would have been great to have seen a more active Board engagement in the crowdsourcing initiative. I hope that this all has been constructive for the next iteration of the Enterprise 2.0 Forum!

By: Geordie Adams

Geordie Adams — Sun, 04 Apr 2010 03:02:39 +0000

Interesting post and discussion. Clearly many of those engaging in crowdsourcing are still learning. We see it in our engagements and I think this is another example. It is easy to see through the dialogue that there was not any intentional “bait and switch” but some some choices and communications were poor in retrospect but no one’s fault directly. To your last point Mark, we stress repeatedly and firmly that focusing on a tool and platform in crowdsourcing is akin to Web 1.0 when organizations focused only on building a shiny website came away disappointed. It is absolutely important but it is only one part of the process and path to success. The issue here was a) not establishing a primary/participant and secondary/committee review system b) sponsors decision to change the selection mid-process and c) (to me the critical one) not communicating why the change the process as openly as perhaps they should have. Nothing egregious but I can understand why some would want to chat openly about it…Geordie

By: Do not leave crowdsourcing to the “wisdom of the crowd” « Random Thoughts of a Boston-Based CTO: John Moore's Weblog

Sat, 03 Apr 2010 18:11:34 +0000

[...] April 3, 2010 — John Moore I read a good post by Mark Tamis, titled Enterprise 2.0 Boston Bait and Switch, that focused on the failures of the Enterprise 2.0 Conference in terms of their selection [...]

By: Bookmarks for March 29th through April 1st – Social CRM ( SCRM ) Consulting Services | Social CRM World ( SCRM )

Fri, 02 Apr 2010 08:16:08 +0000

[...] Enterprise 2.0 Boston Bait and Switch [...]

By: Most Tweeted Articles by Enterprise Experts: MrTweet

Most Tweeted Articles by Enterprise Experts: MrTweet — Thu, 01 Apr 2010 15:11:07 +0000

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By: Most Tweeted Articles by CRM Experts: MrTweet

Most Tweeted Articles by CRM Experts: MrTweet — Thu, 01 Apr 2010 15:09:40 +0000

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